Qualitative Research Techniques
Although qualitative research can be used as part of formal or conclusive research (definition of conclusive research), it is most commonly encountered when conducting exploratory research (definition of exploratory research). Qualitative research techniques are part of primary research (definition of primary research).
Qualitative research differs from quantitative research (definition of quantitative research) in the following ways:
Because of the nature of the interaction with respondents, the training and level of expertise required by the person engaging in the direct communication with the respondents must be quite high.
The most common qualitative research techniques include: